Yesterday, the World Bank brought together leading technologists, data gurus and development practitioners for a whirlwind group brainstorming activity about their soon to be open Apps for Development contest. The contest aims to find the best application of the data sets released by the bank as part of their Open Data initiative. Along with group sessions to identify potential uses across a number of sectors, participants had the opportunity to hear from technology “Obi-Wan” Tim O’Reilly, Health and Human Services CTO Todd Park, and World Bank Africa Region Chief Economist Shantayanan Devarajan.​
/>The competition is part of a broader movement at the bank to share the research they collect with policy makers in and out of government as well as social entrepreneurs. Tim O’Reilly took aim at the trend of using data for visualization, calling it “useful for data wonks” but saying the  need was to “build for a real person who is trying to solve a problem.” Visualization works for aggregate level analysis but for the individual user the important issue is accessing “the smallest unit of data” that can help improve their life.

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