In international development, as with so many other fields, information is everything. OK, that’s kind of a broad statement, and a bit of a “no duh” to boot. But our ultimate goal is capacity building writ large, and so a failure of information exchange is in some ways a failure of the development industry as a whole. The reality is far too many projects reinvent the wheel with each iteration: Programs don’t scale. people don’t build on one another’s successes. It is to respond to this issue that Tony Barclay, ex-CEO of DAI, started the Development Practitioners Forum, after retiring from DAI as CEO for many years. But this post is less about our organization (the curious can read more at our website), and more about a different way of looking at audiences and the mechanics of knowledge sharing.